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Among other benefits, getting interviewed is good for networking (Julie) and credibility (Liz), and gives you great evergreen content (Anastasia) to promote yourself, your expertise, and your business.
Julie, Liz, and Anastasia share the value of getting interviewed, tips for preparing and making a good impression, and their favorite interview questions, which they also answer.
How to Prepare for a Media Interview
- Julie: Listen to the show, have an idea of what you are going to talk about, have sticky notes with talking points … and the host’s name … on your monitor, be ready with a good call to action at the end of the interview
- Anastasia: Create a pre-interview checklist (this you need to do before you go on the air. If you need to, hang a sign on your door, so you are not disturbed
- Liz: Research the host to find common ground
Favorite Interview Questions
- Anastasia: What’s your origin story? What brought you to this point?
- Julie: How do you help your clients?
- Liz: Can you tell me two fun facts about you that most people don’t know?
Getting Interviewed #GoalChatLive
Also, check out the full GoalChatLive conversation in the Twitter Moments Recap.
Goals from our Guests
- Liz: Go on a walk and think about your wow story. What can you talk about that will help other people? Write down 3-5 talking points
- Anastasia: Develop a relationship on LinkedIn with a host you would like to interview you
- Anastasia’s bonus goal: Write a LinkedIn rec for the host and ask them to do the same for you
- Julie: Make a list of everyone you know who has a podcast. Then send them a short, clear email, saying that you are looking for guest opportunities, what you speak on, and what is your audience. Do they have any referrals or recommendations?
Final Tip
- Liz: Take a pic during an interview to post on social media
- Anastasia: After the show, write – and send via mail – a thank you note to the host
- Julie: Leave a rating and review for a show you want to be on
- Deb: Be a good guest, so you get referred and invited back
Links
- Learn more about Julie Fry, Liz H Kelly, and Anastasia Lipske
- Connect with Julie Fry, Liz H Kelly, and Anastasia Lipske on LinkedIn
- Watch Deb’s TEDx on The Magic of Your Motto
- Read about Directed Journaling for decision-making
- Learn more about Goals with DEB and Deb’s Goal Strategy for Event Attendees
- Get your copy of my latest book, Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals. Then join the Your Goal Guide Facebook group.
What is your best interview tip? Please share in the comments.
Next Week
Next week, we are talking about Hope. Join the Twitter chat on Sunday, September 25, at 7pm PT on Twitter. Then, on Monday, September 26, at 4pm PT, we will run the #GoalChatLive replay of Hope with Tisha Janigian, Allen Klein, and Jenny Mulks. On October 2, we are going to share September wins and October Goals. #GoalChatLive guests on October 3 include Deb Coman (#SocialTrust) and Anh Nguyen from twine.
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For more inspiration, motivation, and tips, follow @TheDEBMethod on Twitter, Facebook, and Instagram. And connect on LinkedIn.
