My Story
My passion for goal-setting started several years ago. I was doing events for Barnes & Noble in Schaumburg, Illinois, and one of my customers asked if I’d start a writers’ support group.
I did. And it was a hit. I saw the power of goal-setting and accountability first hand.
At these meetings people would share what they were working on, report on their goals, and set new ones. Almost everyone, myself included, would get something done for the next meeting. Seeing others achieve is encouraging – “If they can do it, so can I” – but the positive feedback you get when you reach your goals is even more motivating. The process works!
Fast forward several years. I had moved to Los Angeles, and re-started my goals group at Barnes & Noble in Santa Monica. It was dubbed Write On shortly thereafter. Over the years, the group has had many changes, and now embraces creatives and entrepreneurs, as well. We have live meetings, where I give out “stars” – a gold star when you achieve the goals you set, any color star for effort. There’s also an engaged online community: a page and group on Facebook, as well as a #GoalChat on Twitter.
After a member asked me to help him one-on-one, I began doing personal coaching. I also started speaking and leading workshops, live and online. Over the years, I’ve helped people around the world set and their achieve goals through strategizing, trouble-shooting, and offering resources, encouragement, and deadlines. Their projects ranged from writing books and starting blogs to social media, business development, and more. I’ve also worked in publishing, education, financial services, social media, and technology.
After years of working, adapting, and polishing my goal-setting and productivity techniques, I put them into a simplified process, called The D*E*B Method.
My Experience
- Author, Write On Blogging: 51 Tips to Create, Write & Promote Your Blog and Purple Pencil Adventures: Writing Prompts for Kids of All Ages
- Founder, Write On and WriteOnOnline.com, a website and community for writers, creators, and entrepreneurs, and #GoalChat Twitter chat, Sundays at 7pm PT
- Editor, Social Media Examiner and My Kids Adventures
- Special Projects, Social Media Marketing World
- Co-producer, LA #140 conference
- Senior Editor, Campus Explorer
- Director of Communications, Benefits Group WorldWide
- Production Editor, Publications International
- Writer and editor for a variety of websites, as well as numerous print and online publications
- Workshop leader for groups, including LAX Chamber of Commerce, LA Review of Books, and Journalism and Women’s Symposium
For more on me, go to LinkedIn and read Testimonials. To book me for an interview or speaking engagement, contact deckerling@gmail.com or call 310.908.8980.
It’s been very helpful to talk to Deb every couple of weeks. She’s given me good advice and clear next steps that I could accomplish. I’ve gotten positive results (and saved a lot of time!)
FounderGood in a Room
Deb did a great job building our blog and social media CRM channels. She is very energetic and passionate about creating quality consumer-centric content. In a short time she was able to recruit and build relationships with education subject matter experts and guest experts. She is up-to-date on all the social media channels and understands how to write engaging and compelling social content.
Debra conducted a Google hangout workshop to assist Wells Fargo Hire LA’s Youth Interns prepare their final peer presentations. It was fantastic! Her preparation, presentation, attention to detail, ability to communicate, educate and inspire is top-notch. Not only did Debra provide expert coaching and guidance, she followed up with all the participants to offer continuous support. Debra goes the extra mile in everything she does – she made this intensive, interactive learning experience fun! awesome!
I hired Debra to help me organize my creative projects, not only did she deliver on that, but she provided me with the structure and goals that enabled me get a project launched from an idea to the web in less than 3 months.
Awesome personality, holds you to task and offers great creative advice and insight. I highly recommend Deb’s services to any one looking to further their creative or professional career!
I went to Deb from a recommendation of a friend and I am so glad I did! I was in the beginning stages of writing my cookbook and she helped me put all of my whirling thoughts into a cohesive and manageable process. Deb was my calm to my crazy and I can’t recommend her enough!
The most ambitious and audacious goals need a road map, and Debra’s insight and direction is unbeatable. Whether you take her upbeat and fun workshop or want the extra personalized project management, Debra’s spot-on guidance and insight will help you turn your big ideas into reality.
I recommend Deb as a goal coach if you want to get your book out for the world to enjoy! Within the first hour of working with me and my writing partner, Debra brought awareness and focus on our project’s strengths. We also realized areas where our visions of the book were vastly different. These conversations were important to get us off on the right foot.
Debra pushed us from merely discussing the book to actually writing the first chapter within days of our conversation.
Thank you for the wonderful session on planning and reaching my goals. I can’t believe in the short half hour of conversing, I was able to walk away with an executable plan of action and timeline to reach an immediate pressing goal. In fact it was so simple, I thought I’d missed something.
Debra’s been a huge help, not only in improving my writing but in having confidence as a writer. She’s easy to work with, is great about setting goals and works at my pace without allowing me to become complacent.
I would highly recommend her services to anyone who wants to work on their skills as a writer.
I have been talking for the past year about writing my own book. It wasn’t until I met Debra at a networking event in June 2012 that I realized she would be the perfect person to help me with the process. When I saw how she works, I instantly hired her to walk me through the process.
In less than 120 days my book went from a dream to an Amazon best seller. Debra … focus[ed] my efforts on the most important parts of writing my book. If you want to write your own book, I highly suggest you sit down with Debra and consider hiring her to walk you through her plan. She’s amazing.