On this week’s GoalChat, we talked about Scalability with Liz Heiman, Regarding Sales; Camille L. Miller, Soul Professional; and Executive Coach Joe Patneaude. My panel shared their origin stories and thoughts on building a sustainable, scalable business, along with things like customer service, leadership, and “drag.”
How to Stand Out
- Liz: Be credible
- Joe: Make sure it aligns with who you are and what you want to be
- Camille: Know your differentiator, your lane of joy
- Camille: Don’t go broad, go narrow
- Liz: Know you are not for everyone, know your audience
- Joe: Niching is so important
What Scalability Means
- Joe: It’s not just about size, it’s sustainability: can your business survive without you?
- Liz: It is about systems. If it’s not repeatable, it’s not scalable. Can you get someone to help sell you?
- Camille: For micro-preneurs, it’s delegating, automating
Scalability #GoalChatLive
Goals
- Joe: Do a self-assessment: Look at what you do on a daily basis as a leader, and decide what has to be you and what can be systemized
- Camille: Look at everything that happens from the first conversation and the sale, and see what you can automate
- Liz: Read The eMyth Revisited. Figure out all the tasks you do and how you do them, tell ChatGpt, and let it figure out the instructions
Final Thoughts
- Camille: Scale with yourself in mind
- Liz: Scaling: Is it repeatable? What are core values? You have to have both to scale
- Joe: It isn’t about doing more, it’s about doing more of the right things the right way
Links
- Learn more about Liz Heiman, Camille L. Miller, and Joe Patneaude
- Connect with Debra Eckerling Liz Heiman, Camille L. Miller, and Joe Patneaude on LinkedIn
- Subscribe to GoalChat, Taste Buds with Deb, the Book Proposal Podcast, and the MPN Meta Marketing Show
- Join the Taste Buds with Deb and Write On Online Facebook Groups
- Learn more about Goals with DEB and Books with DEB, and join Deb’s next Goals Mixer on October 15
- Get your copy of Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals
- Order 52 Secrets for Goal-Setting and Goal-Getting
What tools do you use to scale? Please share in the comments.
Next Week
On October 20, we are talking about AI with Jim Fuhs and Bob Woods. Join us at 4pm PT, for #GoalChatLive.
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For more inspiration, motivation, and tips, follow @TheDEBMethod on YouTube, Facebook, and Instagram. And connect on LinkedIn.



