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This week’s GoalChat featured the how-tos of Podcast Guesting with Mike Allton, Head of Strategic Partnerships at Agorapulse; Jackie Lapin, founder of SpeakerTunity, and Anastasia Lipske, founder of Access Speakers. Mike hosts multiple podcasts, while Jackie and Anastasia focus on helping experts find stages … and microphones.
The trio talked about their backstories, along with their thoughts on the benefits of podcast guesting. They also shared tips for finding podcasts to appear on, being a good guest, getting started, and more.
How to Find Good Podcasts to Be On
- Mike: Decide what kinds of show, topics, audiences, and start listening to those kinds of shows
- Jackie: Google podcasts on your topic, make sure it’s still recording new episodes; also check HERO – Help Every Reporter Out (formerly HARO) and podcast matching services and websites to find shows looking for guests
- Anastasia: Search topics on ListenNotes.com and then look the shows up on Apple podcasts to check out the most recent episodes; before pitching yourself, do your due diligence and make sure they interview guests
How to Be a Good Guest
- Anastasia: Be smart, be helpful; bless the audience with your knowledge
- Jackie: Have a media kit to send to the host after they book you. This includes your bio, on-air intro, 20 questions you want to be asked (in order), and the “learn more” page with your contact info and social media links
- Mike: Have the gear, you need to look and sound good
- Mike: Treat it like the top of the funnel; talk about the pains and problems that you solve, add value
- Anastasia: Share the episodes; no host ghosting
- Jackie: Use quotes from your episodes (and/or testimonials from hosts) in your speaker sheets
Podcast Guesting #GoalChatLive
Goals
- Mike: Carve out time to repurpose a clip out of a previous podcast
- Anastasia: Ask friends and clients what shows they listen to that they think you should be on
- Jackie: Book 3 hours in your calendar every week to dedicate to podcast guesting activities
Final Thoughts
- Anastasia: Just do it
- Jackie: Deliver your knowledge consistantly
- Mike: Have a call to action/link to deliver over and over again when you are a podcast guest
Links
- Learn more about Mike Allton and Agorapulse, Anastasia Lipske, and Jackie Lapin
- Connect with Mike Allton, Anastasia Lipske, and Jackie Lapin on LinkedIn
- Check out the Marketing Podcast Network
- Subscribe to Taste Buds with Deb and The DEB Show podcast
- Join the Taste Buds with Deb and Write On Online Facebook Groups
- Learn more about Goals with DEB and Books with Deb
- Get your copy of my latest book, Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals. Then join the Your Goal Guide Facebook group
How do you prepare to be on a podcast? Please share in the comments.
Next Week
Next week, we are talking about AI with Hank Eder, Seth Goldstein, and Brynne Tillman. Join us on Monday, May 13, at 4pm PT.
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For more inspiration, motivation, and tips, follow @TheDEBMethod on Facebook and Instagram. And connect on LinkedIn.
