This week’s goal-chat was on the business of food, plant-based edition. My guests – kosher sushi chef Marisa Baggett; Terri Freedman, Eat Healthy Crafty; and Danny O’Malley, Before the Butcher – are truly passionate about being and working in the plant-based/plant-forward space.
Their key tenets are lifestyle (Danny), creativity (Marisa), and sustainability/authenticity (Terri). The panel shared their vegan and business backstories, as well as some of their plans and aspirations. Danny, Marisa, Terri, and Danny also talked about the power of a niche, along with the benefits and challenges of this one.
The Benefits of their Plant-Based Niche
- Marisa: Reignited my passion for cooking
- Danny: It aligns with my lifestyle – who I am vs who I want to be
- Terri: Helps her build connections with like-minded people, who then advocate for her
Value of a Niche
- Terri: Niche-building is important for being known
- Danny: Having passion/personal reasons for what you do are what makes you successful
- Marisa: A niche is not being small, it’d digging in and playing big
Plant-Based Business #GoalChatLive
Goals
- Danny: Understand what your lifestyle is really about: how you want to feel, how do you get to happy and healthy
- Terri: Adapt what you like to eat – look up a meal and add “vegan” to find a recipe; self investigate – what has always resonated with you?
- Marisa: Be open to challenging yourself; go out of your comfort zone
Final Thoughts
- Terri: Focus on what brings you joy, because there’s enough out there to take it way
- Danny: Plant-based is your better half; Find the lifestyle that works for you and live it
- Marisa: Find any and every opportunity to say “yes,” life is a yes-game
Links
- Learn more about Marisa Baggett, Terri Freedman, and Danny O’Malley
- Connect with Debra Eckerling Marisa Baggett, Terri Freedman, and Danny O’Malley on LinkedIn
- Subscribe to GoalChat, Taste Buds with Deb, the Book Proposal Podcast, and the MPN Meta Marketing Show
- Join the Taste Buds with Deb and Write On Online Facebook Groups
- Learn more about Goals with DEB and Books with DEB, and join Deb’s next Goals Mixer on October 15
- Get your copy of Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals
- Order 52 Secrets for Goal-Setting and Goal-Getting
What’s your niche? Please share in the comments.
Next Week
On October 13, we are talking about scalability with Liz Heiman, Camille Miller, and Joe Patneaude. Join us at 4pm PT, for #GoalChatLive.
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For more inspiration, motivation, and tips, follow @TheDEBMethod on YouTube, Facebook, and Instagram. And connect on LinkedIn.



