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On this episode of GoalChat, I had a fun conversation about marketing with Karlyn Ankrom, Oh Snap! Social; Kevin Chung, The Standout Creatives; and Rob Lange aka The Expert Expert. Karlyn’s specialty is post-publication social media, Kevin’s is email marketing, and Rob’s is getting media. They each cover a different element of marketing – all are intertwined.
The trio talked about the “fun” of marketing, along with essential first steps, what people get wrong, and more.
Define Marketing
- Karlyn: Being visible so people can find you; otherwise you don’t exist to the masses
- Kevin: It’s often confused with sales, which is “push-centric.” It’s connecting with people by sharing who you are
- Rob: Getting yourself out there so people know what you do; people confuse it with sales and public relations. PR is someone saying things about you, marketing is you sharing it
Biggest Marketing Mistakes
- Rob: People lack clarity; you need to separate what’s in your head – who you are, what you do, how you help – from what info actually needs to be out there
- Karlyn: Thinking you are going to go viral tomorrow; show up as you truly are, stop comparison-itis, silence the imposter monster
- Kevin: Something can go viral, but how many of those people will continue to follow you?
- Kevin: Not knowing your audince: Stop trying to talk to everyone; pretend you are talking to a specific person
Marketing #GoalChatLive
Goals
- Kevin: Find the specific person you want to talk to, and write an email like it’s to a friend. That will help you create targeted messaging
- Karlyn: Take a podcast interview and create a 30-second video and share it on social
- Rob: Start with the outcome in mind. Then figure out how to get there.
Final Thoughts
- Rob: Find what works for you and run with it
- Kevin: Understand what you are doing, why, and how it best relates to the people you want to connect with; share how what you do helps them, connect with them, and get them engaged
- Karlyn: Marketing gets to be the fun part of business; have more fun!
Links
- Learn more about Karlyn Ankrom, Kevin Chung, and Rob Lange
- Connect with Debra Eckerling, Karlyn Ankrom, and Kevin Chung on LinkedIn and email Rob Lange
- Check out my interview on Kevin Chung’s Stand Out Creatives and sign up for The Expert Expert’s Expert Summit
- Subscribe to GoalChat, Taste Buds with Deb, the Book Proposal Podcast, and the MPN Meta Marketing Show
- Join the Taste Buds with Deb and Write On Online Facebook Communities
- Learn more about TheBookProposalExpert.com
- Get your copy of Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals
- Order 52 Secrets for Goal-Setting and Goal-Getting
- Sign up for Deb’s next Goals Mixer on February 18
What are your best marketing tips? Please share in the comments.
Next Week
We are talking about the business of beverages with Noah Bleich and Hilary Sheinbaum. Join us on Monday, February 23, at 4pm PT, for #GoalChatLive.
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For more inspiration, motivation, and tips, follow @TheDEBMethod on YouTube, Facebook, and Instagram. And connect on LinkedIn.
