Marketing with Jennifer Ballard, Winnona Gaviglio & April Woodcock

Marketing is a marathon, not a sprint. On this week’s #GoalChatLive I talked about Marketing with Jennifer Ballard, Brand Partnerships Strategist, Motivating the Masses; Winnona Gaviglio, Referral Maker & Marketing Strategist, UK to USA Marketing; and April Woodcock, Head of Digital & Chief Buzz Officer, TouchingClients.com.

Marketing is about being human, sharing your story, and sharing your skills with others (April). It’s a dance between you and your prospects and clients (Winnona). Marketing is making the connections. Being the right person with the right message at the right time (Jennifer).

Jennifer, Winnona, and April share their backgrounds and relationships with marketing, as well as their favorite social media platforms, marketing tips, and more.

The Marketing First Step

• Winnona: Research. Ask your favorite clients about what led them to work with you and their results . That’s the language you can use to share your value on your website and with prospects
• Jennifer: Send a survey, use results as content
• April: Look at your website first; it’s the hub of your business. Also research your competitors; a competitive analysis should be done regularly

How to Breathe New Life into Your Marketing

• April: Use Canva to add visuals to your marketing. Also, regularly update cover photos, review your LinkedIn to make sure it’s current, get a new headshot
• Winnona: Do something nice for your power partners to make them feel appreciated
• Jennifer: Get your customers involved in your marketing: get testimonials, video clips from events, case studies; so you can show real world examples and happy customers

Marketing #GoalChatLive

Goals

• Jennifer: Talk to your customers. Reach out and get to know them. Set time each week for research
• Winnona: Get out and network. Look for people competitors, as well as those in alliance with you. Turn these into relationships
• April: Update one page on your website (about, service) within the next two weeks/ Make it a goal to update a page on your website once a month

Final Thoughts

• April: Reach out, network, ask questions, learn. Be kind to yourself. It takes time
• Jennifer: Know who you are, what you are about, and your customer. Stay focused
• Winnona: Sometimes we need to take a break. Take those moments to Zen out and figure out what’s important to you

Links

• Learn more about Jennifer Ballard and Motivating the Masses, Winnona Gaviglio and UK to USA Marketing, and April Woodcock and TouchingClients.com
• Connect with Jennifer Ballard, Winnona Gavigilio, and April Woodcock on LinkedIn
• Join the Write On Online Facebook Group
• Learn more about Goals with DEB and Deb’s Goal Strategy for Event Attendees
• Get your copy of my latest book, Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals. Then join the Your Goal Guide Facebook group.

What’s your best marketing tip? Please share in the comments.

Next Week

Next week, we’re talking about Boundaries with Lisa Danforth, Jess Dewell, and Pam Drzewiecki. Join us on Monday, May 8, at 4pm PT, for #GoalChatLive.

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For more inspiration, motivation, and tips, follow @TheDEBMethod on Twitter, Facebook, and Instagram. And connect on LinkedIn.