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On this week’s GoalChat, we had a lively conversation about Digital Content with Dr. Judith Briles, aka The Book Shepherd; podcast strategist and host of Entrepreneur’s Enigma, Seth Goldstein; and Kevin Winston, founder of Digital LA. All have been in the digital space for years. And, while there were some technical challenges (ignore the static from Kevin), there were tons of useful information and actionable tips.
The panel shared how they got involved in the digital space – and the best parts of the digital evolution, content strategies, their takes on branding and more.
Favorite Tool from the Digital Evolution
- Seth: Camera Phone
- Judith: Smartphone
- Kevin: Phone + Social Media
Content Tips
- Judith: Outsource what you can
- Seth: Schedule yourself out, get into a rhythm
- Judith: Repurpose content
- Kevin: Release a regular newsletter – use it to tee up social media and vice versa; keep branding consistent, and coordinate collab posts with guests
Digital Content #GoalChatLive
Goals
- Judith: Get her Book Marketing Success plan at TheBookShepherd.com
- Kevin: Make sure that your branding for all of your entities match – and is updated
- Seth: If you are interested in podcasting, grab his get started guide at PodcastMastery.co
Final Thoughts
- Kevin: Take photos, tag people, and share it out
- Seth: Just get started
- Judith: Don’t do well, what you have no business doing; get help
Links
- Learn more about Judith Briles and The Book Shepherd, Seth Goldstein, and @KevinWinston and @DigitalLA
- Connect with Debra Eckerling Judith Briles, Seth Goldstein, and Kevin WInston on LinkedIn
- Check out Judith’s Your Guide to Book Publishing Podcast, Seth’s Entrepreneur’s Enigma, and more shows on the Marketing Podcast Network
- Subscribe to GoalChat, Taste Buds with Deb, the Book Proposal Podcast, and the MPN Meta Marketing Show
- Join the Taste Buds with Deb and Write On Online Facebook Groups
- Learn more about Goals with DEB and Books with DEB, and join Deb’s next Goals Mixer on September 17
- Get your copy of Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals
- Order 52 Secrets for Goal-Setting and Goal-Getting
What’s your favorite digital content tip? Please share in the comments.
Next Week
No live show next week. On September 29, we are having our Happy 3/4 Year conversation with Stacia Crawford, Keith Spiro, and Jennifer Watson. Join us at 4pm PT, for #GoalChatLive.
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For more inspiration, motivation, and tips, follow @TheDEBMethod on YouTube, Facebook, and Instagram. And connect on LinkedIn.
