Creating Courses with Nancy Giere & Jason Van Orden

This week’s GoalChatLive was like a comprehensive mini-course on creating courses. My guests, Course Creation Expert Nancy Giere and Business Growth & Marketing Strategist Jason Van Orden, shared the why and how of creating courses, what stops people from taking and creating courses (hint: part of it is overwhelm), and more.

Why Create Courses? How Do Books Fit In?

• Jason: You can take your intellectual property farther
• Nancy: Most people need to have a course and a book. You want to bundle your brilliance in different ways
• Nancy: The more ways you engage, the more people you can serve
• Jason: It’s helpful to have course ideas in mind when you are writing a book. You can build into your book different ways to communicate with your readers

The First Steps

• Jason: Know who your course is for and what is the outcome? Be specific.
• Nancy: Identify what are they going to be able to do/know/feel after they complete your course – what’s the transformation? It will give you, the creator, focus
• Jason: Break it down into meaningful milestones. Milestones = lessons
• Nancy: Also decide if it’s a course or courses?

How to Get Started

• Jason: Use the tech and tools you already have: Zoom, Google docs
• Nancy: Test your content in a format that’s easy to change. And invest in a good microphone and lighting
• Nancy: Make your videos as concise as possible. Pre-write the content. A teleprompter keeps you on point.
• Jason: Sometimes you can create course materials where you are not on camera

Creating Courses #GoalChatLive

Goals

• Jason: Do customer discovery interviews, when you have that information, it makes everything else so much easier
• Nancy: Look at what you already have to see where you can mine for content for your course. You can also look at AI for content ideas. Think of AI as you assistant; a starting point.

Final Thoughts

• Jason: You are someone’s playlist. There’s something about you and what you provide that will draw the right people toward you
• Nancy: Often times with music, fans start by loving a single song and then see what else the musician offers. Think about what individual course you can create that will bring your audience to you and get everything started

Links

• Learn more about Nancy Giere and Jason Van Orden
• Connect with Nancy Giere and Jason Van Orden on LinkedIn
• Check out the Taste Buds with Deb podcast
• Join the Write On Online Facebook Group
• Learn more about Goals with DEB and Deb’s Goal Strategy for Event Attendees
• Get your copy of my latest book, Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals. Then join the Your Goal Guide Facebook group

What are your best course creation tips? Please share in the comments.

Next Week

Next week, we are talking about Telling Stories with Rob Kutner, Richard Walter, and Orly Zeewy. Join us on Monday, October 30, at 4pm PT, for #GoalChatLive.

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For more inspiration, motivation, and tips, follow @TheDEBMethod on Facebook and Instagram. And connect on LinkedIn.