Branding with Ivonne Ribeiro, Stan Robinson, Jr. & Troy Sandidge

This week we had a fabulous conversation on Branding on GoalChat. My guests: Ivonne Ribeiro, iBrandStrategist; Stan Robinson, Jr., Social Sales Link; and Troy Sandidge, Strategy Hackers®. They started by discussing what branding is – Ivonne: Your reputation; Troy: proximity, positioning, power; Stan: What people say about you when you are not in the room – and what their brands are. The panel also gave recommendations for starting or refreshing your brand, branding goals, and more.

The First Step – Ask Yourself:

• Troy: What is your superpower that actually matters?
• Stan: What do you love? What are you good at? How can you monetize?
• Ivonne: Start with why. What is driving your desire? You need to be profitable before you have impact

Refreshing Branding

• Ivonne: Go back to the beginning and make sure you are on a path that resonates
• Troy: A rebrand is a level up … like in anime! Ask stranger how do you interpret your brand, your offerings
• Stan: Give yourself grace

Branding #GoalChatLive

Goals 

• Ivonne: Speak to your ideal clients, ask them what they think of you and your brand
• Stan: Block time to think about your why – and who are you going to help
• Troy: Disqualify to quantify. Take a social media detox from posting. Ask yourself what success would look like. Then, research. Consume and observe. Embody it. Reverse engineer it back to yourself

Final Thoughts

• Stan: Make a decision and follow through
• Ivonne: Bridge the gap between strategy and creative
• Troy: Don’t get lost in the details, figure out the experience

Links

• Learn more about Ivonne Ribeiro, Stan Robinson, Jr,, and Troy Sandidge
• Connect with Ivonne Ribeiro, Stan Robinson, Jr., and Troy Sandidge on LinkedIn
• Subscribe to GoalChat and Taste Buds with Deb
• Join the Taste Buds with Deb and Write On Online Facebook Groups
• Learn more about Goals with DEB
• Get your copy of Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals. Then join the Your Goal Guide Facebook group
• Order 52 Secrets for Goal-Setting and Goal-Getting

What’s your brand? Please share in the comments.

Next Week

It’s our quarter-year check-in with Stacia Crawford, Keith Spiro, and Jennifer Watson. Join us on Monday, March 31, at 4pm PT, for #GoalChatLive.

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