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Pitching is essential, no matter what your business. It’s a skill relevant to your personal life, as well. On this week on GoalChat, I discussed Pitching with Dave Bricker, Paula Rizzo, and Michael Roderick. Dave Bricker is a Business Storytelling Expert, Speakipedia; Paula is a Media Consultant and Trainer, Listful Living; and Michael is a Connector, Small Pond Enterprises.
The trio shared what is pitching … and what it is not. Dave, Paula, and Michael also talked about how to create a pitch, as well as what it takes to stand out and succeed.
What is Pitching?
- Dave: Sales. It’s the process of changing the conversation from price to value
- Paula: Sharing your ideas and hoping people like them
- Michael: A solid communication of the value that you can provide
What Goes into a Pitch
- Paula: The hook, the twist, and the takeaway
- Michael: Accessibility, influence, and memorability
- Dave: A pitch is a CAST Call: Conflict, agitation, solution, transformation, and then a call to action
Pitching #GoalChatLive
Goals
- Dave: Stop talking about yourself and start talking about the person you are serving
- Paula: Make a list of the questions you are always answering; a pitch is not about what you know, it’s what others care about
- Michael: Step out of the longest line; those are full of the people who do not think they have a shot and getting access. Instead, find innovative ways to do the outreach; you never know the amazing results waiting for you
Final Thoughts
- Michael: Everybody’s a celebrity to somebody, but celebrity is relative to everybody
- Paula: Don’t be so hard on yourself. Pitching is hard. Keep going. Success is out there
- Dave: Enjoy the journey. Stop worrying about where you are not. If you put one foot in front of the other and head in the right direction, the top of the mountain has no choice
but to come to you
Links
- Learn more about Dave Bricker/strong>, Paula Rizzo, and Michael Roderick
- Connect with Dave Bricker, Paula Rizzo, and Michael Roderick on LinkedIn
- Subscribe to the GoalChat and Taste Buds with Deb podcasts and join the Taste Buds with Deb and Write On Online Facebook Groups
- Learn more about Goals with DEB and Books with Deb
- Get your copy of my latest book, Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals. Then join the Your Goal Guide Facebook group
What’s your best pitching tip? Please share in the comments.
Next Week
On Monday, June 10, we are talking about Speaking: Analogies, Props & Bears, Oh My with Bobbie Carlton, John Chen, CSP, and Shelley Goldstein. Join us at 4pm PT, for #GoalChatLive.
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For more inspiration, motivation, and tips, follow @TheDEBMethod on YouTube, Facebook, and Instagram. And connect on LinkedIn.
