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#GoalChats on Pitching to Podcasts with Laura Michelle Powers

This week on #GoalChatLive I spoke with author and podcaster Laura Michelle Powers about Pitching to Podcasts. Laura talked about what it takes to pitch a podcast, as well as offered tips for starting a podcast of your own.More than any other medium, podcasts connect you – whether you are an expert, entrepreneur, author, or all of the above – with others. And by being on podcasts, you get introduced to another’s audience and vice versa. It’s the ultimate win win.

On Sunday night’s #GoalChat and Monday’s #GoalChatLive we talked about why you should be pitching podcasts, where to find podcasts to pitch, what elements go into a pitch, and so much more. Among her other advice, Laura shared what goes into a media kit (photo, bio, contact information, social media links, and where you’ve been featured before), as well as how most important part of a pitch is your unique hook. Compose creative, relevant subject lines. You need to give the podcaster a reason to keep reading your pitch

Laura even dove into the basics of what you need to create a podcast (Zoom, headphones and mic, content host), since podcast swaps are another way to get airtime and find new audiences.

Watch #GoalChatLive on Pitching to Podcasts

Read the Twitter Moments Recap.

Bonus Goal: Pitching to Podcasts

Make a list of 20 ideas for pitching. This can be podcasts, pitches, or a combination of both. The idea is to think outside your comfort zone, and generate some fun and unique ideas to pitch.

Final Thoughts

The key to good collaboration is communication. Make a plan, divide the responsibilities, and have everything in writing. If there’s an issue, reach out with the best intentions and go from there.


Listen to Laura’s interview with me.

Watch my interview with Liz H Kelly on Pitching.


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Do you have a podcast? Do you pitch to podcasts? Please share your favorite resources in the comments or on the video.

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Next Week

On next week’s #GoalChat we will be talking about October Goals. Join the Twitter chat on Sunday, September 27, at 7pm PT on Twitter. There will be no #GoalChatLive on September 28, but we’ll be back with another episode on October 5.

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