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Another fabulous conversation about Substack on this week’s GoalChat. Jim Fuhs, Fuhsion Marketing, and Bob Woods, CMO, Social Sales Link, once again joined me to dive in to the power of the platform, which continues to grow in popularity and functionality.
Substack is like a social media platform and website with blog all in one, and something you can use in concert with other strategies like LinkedIn, podcasting, and live video. Notes are like “old Twitter,” also giving you the ability to share others’ content and interact. Publications enable you to display your thought leadership/expertise/enthusiasm for other areas of your life.
What is the Power of Substack?
- Bob: Discoverability
- Jim: Less noise, more conversation
Getting Started
- Bob: Determine your lane; there are 31 categories on Substack
- Jim: When you build your profile, start with your banner and description
- Jim: Start by engaging in the notes
- Bob: Read other people
The Power of Substack #GoalChatLive
Goals
- Bob: Spend time on the platform and write notes; interact and reply
- Jim: Create and upload a vertical video as notes; after you read a good article, clip a highlight, and share it
Final Thoughts
- Bob: Just start doing it. But don’t overdo it
- Jim: Quality over quantity
Links
- Subscribe to Debra Eckerling, Jim Fuhs, and Bob Woods on Substack
- Connect with Debra Eckerling, Jim Fuhs, and Bob Woods on LinkedIn
- Subscribe to GoalChat, Taste Buds with Deb, the Book Proposal Podcast, and the MPN Meta Marketing Show on the Marketing Podcast Network, and submit to the MPN Awards
- Join the Taste Buds with Deb and Write On Online Facebook Communities
- Learn more about TheBookProposalExpert.com
- Get your copy of Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals
- Order 52 Secrets for Goal-Setting and Goal-Getting
- Sign up for Deb’s Goals Mixer on May 20
How are you using Substack? Please share in the comments.
Next Week
We are celebrating redheads Chrissy Bernal and Tamara Kinsky. Join us on Monday, May 18, at 4pm PT, for #GoalChatLive.
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For more inspiration, motivation, and tips, follow @TheDEBMethod on YouTube, Facebook, and Instagram. And connect on LinkedIn.
