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We had a wonderful conversation on podcasting this week on GoalChatLive. My guests were Jason Falls, Executive Producer of the Marketing Podcast Network and Host of Winfluence; Brian Fishbach, Music Journalist and Host of “The Entire Album” Podcast; and Deborah Pardes, VP of Stories and Voices at Swell.
Jason, Brian, and Deborah discussed the value of podcasting for hosts, businesses, guests, and of course listeners. The also shared their thoughts on developing your show, what makes a podcast stand out, and more.
The Value of Podcasting
- Jason: It is the most intimate form of content creation there is.
- Deborah: Humility and curiosity are an important part of any brand. Conversation enable people to be – and feel – seen and heard
- Brian: It’s a great way to be immersed in something while doing something else, to connect with people, and to learn things
What Makes a Podcast Stand Out
- Jason: Specificity of topic; what’s your show’s differentiator? And, if it has some sort of “show business” polish, even better.
- Brian: Find a topic you get into and can go really in depth. Assume nobody cares when you start. And find a way to make them care
- Deborah: Be dynamic with voice and bring in dynamic guests. If someone is not dynamic – not great at showing their passion/enthusiasm – it will not be a great conversation
Also
- Jason: Prep your guests; send instructions
- Brian: Do practice eps/exhibition matches to see how things work before you start recording
- Deborah: Know what tone you want for your show
Podcasting #GoalChatLive
Goals
- Jason: You have 4000 characters for your podcast description – take advantage of all those characters
- Deborah: Have a dream box and fill it up with dream guests for your show
- Brian: If you are not excited about your show, figure out why and see if you can do something to get excited about it again. Don’t give up on it
Final Thoughts
- Brian: Focus. Set aside time to get things done
- Deborah: Stay in conversation
- Jason: Take time out to take care of yourself and spend time with your family
- Brian: The questions you ask all the interesting people you interview … remember to ask those questions of the people you love too
Links
- Learn more about Jason Falls, Brian Fishbach, and Deborah Pardes
- Connect with Jason Falls, Brian Fishbach, and Deborah Pardes on LinkedIn
- Follow @DBPardes and @TheDEBMethod on Swell
- Check out Taste Buds with Deb podcast, Winfludence, and the Marketing Podcast Network
- Join the Write On Online Facebook Group
- Learn more about Goals with DEB and Deb’s Goal Strategy for Event Attendees
- Get your copy of my latest book, Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals. Then join the Your Goal Guide Facebook group
What’s your take on podcasting? Please share in the comments.
Next Week
Next week, we are talking about Journaling with Jen Jones Donatelli and Lynda Monk. Join us on Monday, November 13, at 4pm PT, for #GoalChatLive.
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For more inspiration, motivation, and tips, follow @TheDEBMethod on Facebook and Instagram. And connect on LinkedIn.
