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On this week’s GoalChat, I discussed Credibility with strategists Whitley Crawford (impact and analytics), Christine Carlo George (branding and marketing), and Sarah Westcott, (referrals). The panel had a great time also tangenting – in a good way – about networking, referrals, “authenticity,” buzzword and so much more.
We talked about what credibility means, how it connects to trust and expertise, and the role it plays in building strong personal and professional relationships, both on and offline.
What is Credibility?
- Sarah: When people trust you enough to borrow their reputation to get you where you want to go
- Christine: Trusting someone’s character; it’s a balance between ethics and expertise
- Whitley: Knowing who you are being presented to; your audience needs to be the right one, so you are set up for success
Their Credibility Markers/Expertise
- Christine: “Your Weird is Your Wealth;” helping people lean into what makes them different – that’s helps you stand out
- Whitley: Sharing the importance of knowing your audience; be transparent with them and speak the same language
- Sarah: Helping others be intentional and authentic; our time, energy, money, resources are ours, but remember no one can do everything
Credibility #GoalChatLive
Goals
- Christine: Ask yourself how you can show up more authentically. Pick something you normally hide and lean into it
- Sarah: Find someone in your current circle of influence. Ask them how you can help them. No agenda
- Whitley: Ask three questions to one person to get to know more about them and find a win-win-win
- Bonus goal: Be someone else’s cheerleader
Final Thoughts
- Whitley: Be transparent with your intentions and be curious
- Sarah: Be your awesome weird self
- Christine: Be open to invitations; ask yourself how you want to feel when you leave a situation/meeting/event
Links
- Learn more about Whitley Crawford, Christine Carlo George, and Sarah Westcott
- Connect with Debra Eckerling, Whitley Crawford, Christine Carlo George, and Sarah Westcott on LinkedIn
- Subscribe to GoalChat, Taste Buds with Deb, the Book Proposal Podcast, and the MPN Meta Marketing Show on the Marketing Podcast Network
- Join Deb’s Taste Buds with Deb, Write On Online, and Book Proposals Simplified Communities
- Learn more about TheBookProposalExpert.com
- Get your copy of Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals
- Order 52 Secrets for Goal-Setting and Goal-Getting
- Check out Women’s National Book Association – San Francisco Chapter
- Sign up for Deb’s Goals Mixer on October 21
What are you known for? Please share in the comments.
Next Week
On Monday, October 19, I am celebrating Active Grandparenting (on release day eve) with my co-author Kristen Coffield and special guests! Join us at 4pm PT, for #GoalChatLive.
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For more inspiration, motivation, and tips, follow @TheDEBMethod on YouTube, Facebook, and Instagram. And connect on LinkedIn.
