By 
On this week’s GoalChat, we returned to the Substack conversation, talking about what’s working with Jim Fuhs (Fuhsion Marketing), Bob Woods (CMO, Social Sales Link), and new panelist, writer/filmmaker Alexandra Hidalgo. They shared why they love Substack, as well as what creators can do to step up their Substack game and set themselves up for success.
Jim, Alexandra, and Bob also discussed the differences between building community on Substack and LinkedIn, the role consistency and frequency play in growing your audience, how it relates to “blog mentality,” and more.
Favorite Use of Substack
- Jim: Video, and the many tools available for live and pre-recorded videos/clips
- Bob: Data, getting the email addresses and more analytics
- Alexandra: Writing 1200 – 2000 word essays, putting interesting photos out there, and getting instant feedback
How to Make Substack Work for You
- Alexandra: Tie your Substack – what you post about – into what you are most passionate about
- Jim: Notes are more important than posts; even if you only post a new article once a month, engage with Notes 3-5 times a day
- Bob: Start small and build up; find your niche, find your pace
What’s Working on Substack #GoalChatLive
Goals
- Bob: Step up whatever you are doing a little bit, and see if it’s sustainable
- Alexandra: Draft a short email with bullet points about why people should subscribe. What it means to you and what it will do for them. Send to 50-100 non-subscribers
- Jim: Turn on the camera, record a video, and see how you can repurpose it
Final Thoughts
- Alexandra: It’s a gift to be able to create content and connect with others. Approach it that way.
- Bob: You have value. Share it!
- Jim: This is a way to leave a legacy … in multiple formats
Links
- Subscribe to Debra Eckerling, Jim Fuhs, Alexandra Hidalgo, and Bob Woods on Substack
- Connect with Debra Eckerling, Jim Fuhs, Alexandra Hidalgo, and Bob Woods on LinkedIn
- Subscribe to GoalChat, Taste Buds with Deb, the Book Proposal Podcast, and the MPN Meta Marketing Show on the Marketing Podcast Network, and submit to the MPN Awards
- Join the Taste Buds with Deb and Write On Online Facebook Communities
- Learn more about TheBookProposalExpert.com
- Get your copy of Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals
- Order 52 Secrets for Goal-Setting and Goal-Getting
- Sign up for Deb’s Goals Mixer on September 16
What’s working for you on Substack? Please share in the comments.
Next Week
No GoalChatLive next week. On Monday, September 28, we are talking about the Writer Life with Judy Baker and Kathleen Kaiser. Join us at 4pm PT, for #GoalChatLive.
* * *
For more inspiration, motivation, and tips, follow @TheDEBMethod on YouTube, Facebook, and Instagram. And connect on LinkedIn.
