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This week on GoalChat Jim Fuhs of Fuhsion Marketing and Bob Woods of Social Sales Link joined me to talk about Substack. The platform, which launched around eight years ago, keeps gaining popularity. Between it’s accessibility and community-centric features, Substack’s the perfect online hub for embracing and showcasing your expertise.
Jim, Bob, and I talked about the benefits of Substack, how it fits in with other social media platforms, such as LinkedIn, ways to use it – from the newbie to more experienced users, and more.
Value of Substack
- Jim: It’s a direct to creator platform
- Bob: Yes, and … you can share quality content that people will actually see
- Jim: Yes, and … you can invite people to Substack from LinkedIn by sharing content
- Bob: LinkedIn is conversation, Substack is publishing
Substack Tips
- Bob: Just start. Do a note a day. Start following other people and commenting.
- Jim: Start a publication. Personalize your welcome email for paid and free subscribers. Recommend other Substacks – they will recommend you! Follow people who are doing well in your niche and learn from them
- Jim: Don’t be afraid to go live
- Bob: Live is the final and ultimate frontier
Substack #GoalChatLive
Goals
- Jim: Create an account, start following people, start engaging
- Bob: Like LinkedIn, it’s about engagement. Provide good content.
- Bob: Show up and keep showing up
- Jim: Use Substack as a playground
Final Thoughts
- Bob: Substack is about showing your authentically; it’s about wanting to help people
- Jim: Stop resisting change
Links
- Learn more about Jim Fuhs and Bob Woods
- Follow Debra Eckerling Jim Fuhs, and Bob Woods on Substack
- Connect with Debra Eckerling Jim Fuhs, and Bob Woods on LinkedIn
- Subscribe to GoalChat, Taste Buds with Deb, the Book Proposal Podcast, and the MPN Meta Marketing Show
- Join the Taste Buds with Deb and Write On Online Facebook Groups
- Learn more about Goals with DEB and Books with DEB, and join Deb’s next Goals Mixer on November 19
- Get your copy of Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals
- Order 52 Secrets for Goal-Setting and Goal-Getting
How do you use Substack? Please share in the comments.
Next Week
On October 27, we are talking about Storytelling with Paul Chitlik and Terrie Silverman. Join us at 4pm PT, for #GoalChatLive.
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For more inspiration, motivation, and tips, follow @TheDEBMethod on YouTube, Facebook, and Instagram. And connect on LinkedIn.
