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On this week’s GoalChat, I discussed Social Media with grandfluencer Kristen Coffield, Active Grandparenting; octogenarian TikTok star Annie Korzen, author of The Book of Annie; and the anti-caterer/author Chef Rossi, The Raging Skillet. Kristen, Annie, and Rossi have all used the power of social media to share their voice and uplift/help others.
They talk about authenticity, the value of social media, and more.
Benefits
- Annie: TikTok allows me to be myself and reach people who are the opposite of me; it’s also great for asking questions and finding resources
- Rossi: It’s a place to spread the word about news and events
- Kristen: Sharing information; remember, Instagram is good for marketing, not sales
How to Be More Social with Your Content
- Annie: Share simple pleasures, like enjoying food
- Kristen: Confidently step into your messaging, relatability
- Rossi: Set boundaries for self-care: stop using social media a few hours before bedtime, so you sleep better and are at your best
Social Media #GoalChatLive
Recommendations for Standing Out
- Annie: Put yourself out there
- Rossi: People can tell if you are full of it; stop caring what you look like
- Kristen: Be clear about why you are on social media; deliver the value with heart and authenticity
- Annie: For TikTok, keep it short
- Rossi: Have Fun
Goals
- Kristen: Be consistent with your messaging and posting
- Annie: Wear bright colors, keep it short, “have you ever had this happen to you?”
- Rossi: Make people feel better via social media
Links
- Learn more about Kristen Coffield and Active Grandparenting, Annie Korzen and The Book of Annie, and Chef Rossi and Punk Rock Queen of the Jews
- Follow @KristenCoffield and @ChefRossiNYC on Instagram, and @akorzen on TikTok
- Watch Annie Korzen and Chef Rossi on Taste Buds with Deb
- Subscribe to GoalChat and Taste Buds with Deb
- Join the Taste Buds with Deb and Write On Online Facebook Groups
- Learn more about Goals with DEB
- Get your copy of Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals. Then join the Your Goal Guide Facebook group
- Order 52 Secrets for Goal-Setting and Goal-Getting
How do you stand out online? Please share in the comments.
Next Week
We are talking about fun with tech with Marchia Macomber, Kandas Rodarte and Chris Stone. Join us on Monday, April 21, at 4pm PT, for #GoalChatLive.
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For more inspiration, motivation, and tips, follow @TheDEBMethod on YouTube, Facebook, and Instagram. And connect on LinkedIn.
