Happy Quarter Year 2025 with Stacia Crawford & Keith Spiro

We are three months into 2025, so Stacia Crawford of Stay Ready Media and community builder Keith Spiro joined GoalChat to celebrate the quarter-year 2025. When we did our new years 2025 show, guests Stacia, Keith, and Jennifer Watson decided they wanted to come back for quarterly check-ins. Jennifer is emceeing Social Media Marketing World, but will be back for the mid-year conversation. All three are featured in my latest book, 52 Secrets for Goal-Setting and Goal-Getting.

The panel shared some of their wins so far for 2025, along with upcoming goals. Stacia spent some time talking about achieving media goals, while Keith, who was one of my guests for the March Mixer, gave his take on that topic: creative outlets.

Achieving Media Goals

• Stacia: The purpose is to get in front of your ideal clients, use media to get levearge
  – Do the research
  – Spend 15 minutes a day on social media connecting with media – connect with the producers at your local station
  – Remind yourself you are not asking for something you are offering something – Send that pitch!
• Keith: Have your 2-minute snippets ready to go – sound bites that lean into your strength

Creative Outlets

• Keith: There is power in disconnecting from the noise of the news and social media, and being out enjoying the many forms of art, taking photos
  – Keeps images that inspire and motivate you near by
  – Uses photos to capture a moment in time of joy that can then be re-released
• Stacia: Enjoys singing, drawing, coloring
• Deb: Loves cooking to disconnect and stay in the moment

Happy Quarter Year 2025 #GoalChatLive

Mid-Year Goals 

• Keith: Complete new website – KeithSpiro.com – and watch the old sites that house his work fade out
• Stacia: Systematize framework and document her process; hire a new assistant

Gifted Goals

• Keith: Take 2 minutes to write out 3 or more key tasks to work toward your big goals
• Keith: For the next 2 minutes, make a list of people to reach out to/touch base with
• Stacia: Take inventory of the story ideas you can pitch to a media outlet – make a running list
• Stacia: Also keep a running list of the nice things people say about you
• Deb: Make a joy list. Create calendar appointments to make it easy to track wins, pitch ideas, and those nice things

Links

• Learn more about Stacia Crawford and Keith Spiro
• Connect with Stacia Crawford and Keith Spiro on LinkedIn
• Watch my 52 Secrets Mini-Interviews with Stacia Crawford and Keith Spiro on LinkedIn
• Subscribe to GoalChat and Taste Buds with Deb on your favorite podcast platform
• Join the Taste Buds with Deb and Write On Online Facebook Groups
• Learn more about Book Proposal Writing with DEB
• Get your copy of Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals.
• Order 52 Secrets for Goal-Setting and Goal-Getting
• Register for the April GoalChatOnline Mixer on April 16 at 9am PT

How is 2025 working for you so far? What are your Q2 goals? Please share in the comments.

Next Week

We are talking about Sustainability with Noah Bleich and Rick Nahmias. Join us on Monday, April 7, at 4pm PT, for #GoalChatLive.

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For more inspiration, motivation, and tips, follow @TheDEBMethod on YouTube, Facebook, and Instagram. And connect on LinkedIn.